SEO Process
This page was last updated: 06 December 2011 at 9:15 am
SEOIV takes a leap in providing our SEO process that we use to approach all of our client’s SEO requirements. Each client has specific and customized needs. Our process helps in implementing the right strategy to make the successful campaign. Our unique, flexible SEO Process makes us the top Search Engine Optimization (SEO) Company.
Analysis
- Analysis of current website structure
- Analysis of website domain authority and page rank
- Internal linking structure and inbound links
- Outbound links and authority of links
- Quality of outbound links
- Calculating the overall on-page score
- Analyzing the content, keyword and html to content ratio
- Review of all the heading tags
- Review of images alt and descriptions
- Current URL structure of the website
- Competitor analysis considering the keywords
- Keyword density on the website
- Sitemaps and update frequency
- Current rankings
Strategy Development
- Creating a list of potential keywords that will be used to increase site popularity in search engines
- Developing unique strategy because each client has specific requirement for example promoting a new search engine it will require customized campaign
- Implementing the on-page changes to improve overall website score (content, headings, metas, image alt, sitemaps etc)
- Developing the content strategy and setting the update frequency of related content
- Building a strong link building strategy focusing on quality link sources such as press releases, blog posts, wiki links etc
- Blog setup and rss feed to improve the frequency of content indexing
- Creating an action plan ahead of time to follow
- Developing reporting schedule and graphs for clients
Implementation
- Discussion with clients regarding the strategy and time durations
- Finalizing primary and secondary keywords
- Understanding client’s limitations and requirements
- Implementation of action plan and campaign as suggested in 2nd step
Management
- After the commencement of campaign, we will regularly monitor, provide updates and reports each week
- SEO Manager will be available to discuss and provide support
- Analysis of campaign and work progress updates will be sent
- At the end of each month, you will receive analytics data to review the improvements
- Each client will be provided with live chat support, email support and monthly follow up calls
- Each client have access to SEOIV project management tool to view the work progress and work done on their website



